RODIM, a leading automotive surface protection brand, has unveiled its advanced R-Star Paint Protection Film (PPF) at Automechanika 2026.
The new product is designed for India’s fast-growing mass-premium automotive segment, bringing high-performance paint protection technology to a wider customer base.
Launch Event
The launch was inaugurated by Ruchir Malhotra and Sachin Kumar Ahuja, Co-Founders and Managing Directors of Sheen Automotive.
The event was attended by Andy Wong, Head of Business Management Asia-Oceania; Ram Gaur, Business Development Manager – BASF India; and Suraj Kapoor, Sales & Marketing Manager – BASF.
Focus on Real-World Performance
Speaking at the event, Amresh Khar, Sr. Vice President – India & International Markets (Sales & Marketing), RODIM, said the company is proud to introduce R-Star at Automechanika 2026.
He stated that the film has been developed to address real-world driving and climate challenges in India. The company’s focus remains on delivering innovation that combines performance, durability, and value, while raising industry benchmarks.
Powered by BASF Innovation
Launched under the theme “A Star Is Born”, R-Star is powered by BASF-driven innovation, backed by over 160 years of global expertise in material science and technology.
The mass-premium PPF segment has often faced concerns over quality due to aggressive pricing. R-Star addresses these issues with:
- Anti-yellowing technology
- Self-healing properties
- Superior durability
- A 5-year warranty
- Professional installation support by trained detailers
Expanding RODIM’s PPF Portfolio
R-Star strengthens RODIM’s comprehensive Paint Protection Film portfolio, which is engineered specifically for Indian road and climate conditions.
The company’s complete PPF range includes:
- Gloss and matt finishes
- Pro Series variants
- Black and coloured PPF options
- Warranty options ranging from 5 to 10 years
The films are designed to deliver enhanced gloss retention and a long-lasting finish.
India Growth Strategy
The launch reflects RODIM’s broader commitment to innovation, strategic partnerships, and long-term value creation within the automotive ecosystem.
As part of its India growth strategy, the company plans to deepen its market presence by offering customized protection solutions based on vehicle type, usage patterns, and customer preferences.
RODIM has also introduced training and skill-enhancement programs for applicators and detailers. These programs leverage German training technology to ensure consistent, world-class application standards.