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Commenting on the launch of Tata Altroz Racer, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Strengthening the Altroz line up, we are excited to launch the Altroz Racer – a car that is engineered to bring excitement to one’s everyday drive. Its high power output combined with segment leading features and a tech first approach, make the Racer desirable for the new gen customers who are connected, fashion forward and want to drive a car that makes them stand out.”

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Rajesh Dahiya, Vice President of Sales and Service at Apollo Tyres Ltd, commented on the expansion: “With the ‘YOLO’ generation driving the growth in the premium and luxury SUV segment in India, this is the right time for us to expand the Vredestein range catering to these segments. The designer and ultra-high performance tyres from Vredestein will accentuate the vehicle’s appearance, which is considered an extension of the lifestyle of young professionals.”

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Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “This partnership is a step towards providing innovative financial products to Maruti Suzuki’s extensive dealer network across the country in line with their growing business needs. We are elated about this milestone as DBS Bank India joins hands with Maruti Suzuki for assisting our dealer partners with inventory financing solutions.”

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Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said, “We are thrilled to launch our latest campaign, embodying Tata Motors’ commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles.”

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