Hyundai has unveiled IONIQ 5 Disney100 Platinum Edition. The IONIQ 5 Disney100 Platinum Edition represents a first-of-its-kind collaboration between Walt Disney Imagineering and automotive vehicle designers. The limited-production vehicle will go on sale in early 2024.
“We’re thrilled to be unveiling the IONIQ 5 Disney100 Platinum Edition during ‘Dancing with the Stars’,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “Disney100 night is the perfect opportunity to showcase this first-of-its-kind collaboration between Disney Imagineering and an auto manufacturer. It’s going to be a magical night filled with iconic music and great dancing, and we couldn’t think of a better way to extend our Disney100 partnership.”
Hyundai IONIQ 5 Disney100 Platinum Edition Features
- Gravity Gold Matte exterior color
- Disney-inspired wheel styles
- Disney100 Platinum exterior badging
- Disney100 logo embossed on front seat headrests and center console
- Disney100 logo on the floormats
- Disney-inspired front and rear door trim strip
- Disney-themed intro on the interior screen upon turning the car on which features iconic Disney music, the Disney100 logo and pixie dust
The Hyundai IONIQ 5 Disney100 Platinum Edition is part of a 360-degree integrated marketing campaign that extends across advertising and experiential to include all new content, advertising, merchandising and more. Hyundai is the exclusive North American automotive sponsor for Disney100, a celebration of the timeless stories and unforgettable characters that have entertained and inspired people of all ages for a century.
“Disney’s collaboration with Hyundai on the IONIQ 5 Disney100 Platinum Edition demonstrates the close, creative partnership between our two brands,” said Andrew Messina, SVP of Sales.