Mahindra Tractor, India’s No.1 tractor brand, is celebrating 11 years of its flagship Mahindra NOVO tractor series. Known for toughness, advanced technology, and power-packed performance, the NOVO series has become a benchmark in Indian farming.
Built for Indian Farming
The Mahindra NOVO tractors are designed to handle a wide range of farming activities such as ploughing, tilling, sowing, and transport.
- Horsepower options: 49 HP to 74 HP
- Available in both 2WD and 4WD variants
- Models include NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP, and NOVO 755 DI PP
With high torque and fuel-efficient engines, these tractors are trusted by farmers across India.
Premium Upgrades to Mark the Milestone
To celebrate this milestone, Mahindra introduced new premium features across the NOVO range:
- Creeper Mode – Ultra-low speeds (0.3–0.4 km/h) for precision tasks like onion planting and banana mulching
- mBoost Technology – Industry-first feature offering Diesel Saver, Normal, and Power drive modes
- Smart Balancer – Reduces noise and vibration for smoother rides
- MahaLIFT Hydraulics with QLift – Best-in-class lift capacity of 2700–2900 kg for heavy equipment
The upgraded models also sport a new premium Metallic Red finish and come with a 6-year standard warranty.
Next-Gen Technology
The NOVO series is powered by Mahindra’s future-ready CRDe engine and features DigiSense technology. Farmers can track tractor performance, fuel use, acreage covered, and trips directly on their smartphones. Geo-fencing ensures the tractor remains within designated boundaries.
Operator Comfort and Safety
Mahindra designed the NOVO series with the operator in mind. Key features include:
- Flat platform for easy movement
- Forward-Reverse shuttle for smooth gear shifting
- Large radiators and an 8-inch air cleaner for longer operation hours
- Optional factory-fitted add-ons: fibre canopy, ROPS, Jeriken weight, mud guards, and hydraulic aux valves
- 4-way adjustable captain seat with armrest for maximum comfort
A Nod to the Future
To mark 11 years of the NOVO legacy, Mahindra Tractors also introduced a ride-on toy tractor, a scale model inspired by the original NOVO – letting the next generation enjoy the spirit of tough farming.