Mahindra & Mahindra has announced a landmark achievement for its Electric Origin SUV series. The XEV 9e and BE 6 models have collectively secured 30,179 bookings, a remarkable accomplishment given that India’s total electric passenger vehicle sales for 2024 were approximately 100,000 units.
Notably, 73% of all bookings for the XEV 9e and BE 6 models were for the top-tier Pack Three variant, featuring a robust 79 kWh battery. This trend highlights the increasing demand among Indian consumers for high-performance, long-range electric vehicles.
Mahindra’s success with the Electric Origin models can be attributed to its emphasis on delivering a premium customer experience. The series boasts immersive dealerships that provide a comprehensive showcase of the vehicles and advanced after-sales support for both electric and internal combustion engine (ICE) SUVs. These efforts boost customer confidence and facilitate the transition to electric mobility.