India Yamaha Motor Pvt Ltd has announced the continuation of its sponsorship of the Monster Energy Yamaha MotoGP (MEYM) team for the 2025 season. This move reaffirms the company’s dedication to bolstering its presence in international motorsport while promoting its global brand campaign, The Call of the Blue.
Under this sponsorship, The Call of the Blue logo will be prominently displayed on the front fenders of Fabio Quartararo’s and Alex Rins’ YZR-M1 bikes throughout the 2025 season. Additionally, the branding will be visible on the riders’ racing suits, team jerseys, official merchandise, and promotional materials. This continued collaboration aligns with Yamaha Motor Racing’s Blue Shift theme for 2025, emphasizing the company’s commitment to performance, precision engineering, and racing heritage.
The sponsorship not only enhances the visibility of The Call of the Blue campaign but also aims to strengthen the brand’s connection with young racing fans and motorcycle enthusiasts in India. The campaign has already garnered significant traction among Indian riders, symbolizing their passion for speed, performance, and Yamaha’s legacy of racing excellence.