Mercedes-Benz will preview its MBUX Virtual Assistant at CES 2024. The advanced AI-powered feature combines the intelligent systems of MBUX into a single entity and presents an expressive new face to the customer with natural interaction. Running on the in-house developed Mercedes-Benz Operating System MB.OS, the MBUX Virtual Assistant headlines several digital innovations to be presented in January.
“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury,” Ola Källenius, CEO, Mercedes-Benz.
The Concept CLA Class celebrates its North American premiere at CES 2024. Based on the MMA (Mercedes Modular Architecture) and MB.OS, it offers a close-to-production insight into the future family of four vehicles. Visitors will get a taste of the electric future of an icon with the North American premiere of the camouflaged prototype of the electric G-Class. Further highlights include exciting developments in the field of in-car entertainment, including a first-of-its-kind partnership.