Kia India, one of the country’s leading mass premium carmakers, has signed a Memorandum of Understanding (MoU) with the Automotive Skill Development Council (ASDC). This partnership marks a significant step toward strengthening industry–academia collaboration, building a sustainable skilling ecosystem, and providing enhanced placement support.
With EV adoption and customer experience at the core of India’s mobility transformation, this initiative aims to prepare a future-ready workforce for the automotive sector.
A 30-Day Immersive Training Program
The specially designed 30-day training module combines theory with practical experience:
- 15 Days of Foundational Learning – Conducted at ASDC-certified training centers, covering core automotive concepts and dealership functions.
- Kia-Specific Training – Candidates gain exposure to brand standards, systems, and product knowledge.
- 15 Days of Experiential Learning – Hands-on training at authorized Kia dealerships under expert supervision.
Leadership Insights
On the occasion, Joonsu Cho, Chief Sales Officer, Kia India, said:
“This collaboration with ASDC represents a pivotal step in Kia India’s commitment to shaping a future-ready ecosystem, one that is anchored in skilled human capital and elevated customer experience. By creating a robust talent pool through structured training and certification, we are not only empowering India’s youth with meaningful employment but also reinforcing our dealer network with professionals who embody Kia’s values of quality, care, and innovation. Ultimately, this initiative will translate into a more seamless, informed, and rewarding journey for every Kia customer across the country.”
Empowering the Next Generation of Professionals
This program is aligned with national skilling objectives, going beyond conventional training to nurture a new generation of automotive professionals. Participants will not only gain strong technical knowledge but also the ability to meet evolving customer expectations.
Certification and Career Opportunities
At the end of the program:
- Candidates will undergo an evaluation at ASDC centres.
- Successful participants will receive a joint certificate from Kia India and ASDC.
- Graduates will be eligible for direct recruitment at Kia dealerships in Sales and Service roles.
Impact on the Industry
This co-developed learning model ensures candidates are job-ready from day one. It also sets a benchmark for dealership workforce preparedness while empowering India’s youth with future-proof career opportunities.