Dylect, a leading Indian consumer electronics and automotive tech brand, has launched a nationwide awareness campaign titled ‘Scam Ya Dash Cam’. Featuring Rannvijay Singha, the campaign highlights the importance of road safety and the role of dashboard cameras in protecting drivers.
Road Safety Through Accountability
Driving in India is often chaotic, marked by rash driving, scams, and blame-shifting. In such conditions, honest drivers are left vulnerable without proof.
The ‘Scam Ya Dash Cam’ campaign film, released across social media platforms, shows real-life scenarios where the absence of visual evidence can put drivers at risk. By showcasing these moments, Dylect positions the dash cam as an essential tool for accountability and protection.
Dash Cam as a Protector
Dylect’s dash cams come equipped with advanced features:
- Full HD night vision
- Sony Starvis 2 sensor
- Loop recording
- G-sensor
- Parking surveillance
These features ensure reliable, real-time evidence that protects drivers against scams and disputes.
Anuj Bhatia, Founder of Dylect, said:
“The campaign aligns with our mission to bring practical, tech-forward solutions to customers. With this dash cam launch and awareness campaign, we aim to make roads safer and end on-road scams and disputes. The truth will always be recorded.”
A Creative Storytelling Approach
The campaign was creatively developed by Art-E Mediatech, a digital and Martech agency known for storytelling-first communication. From scripting the narrative to directing the film, the agency turned everyday driving frustrations into a powerful and relatable story.
Tejender Sharma, Co-Founder of Art-E Mediatech, explained:
“Our goal was to capture the raw tension every driver feels when facing on-road scams. We wanted to highlight the fear, expose the false authority scammers project, and build a narrative that feels both cinematic and real. In this story, the Dylect Dash Cam emerges as the hero — flipping the power dynamic and empowering drivers with the truth.”
Peace of Mind for Drivers
With India’s rising traffic and unpredictable road conditions, Dylect Dash Cams provide drivers with undisputed evidence. This not only protects them during disputes but also brings peace of mind every time they get behind the wheel.