SKF India Limited, a mobile van campaign has been launched to empower two-wheeler mechanics across the country. This initiative will cover over 100 cities in 19 states, engaging with more than 8,000 mechanics in the coming months. aims to integrate skill development, product awareness, and-counterfeiting strengthen the automotive aftermarket.
Counterfeiting continues to be a significant challenge in the automotive industry, posing risks to both mechanics and consumers. SKF’s campaign addresses this issue by educating mechanics on how to identify counterfeit products and promoting the use of genuine SKF parts. A key feature of the initiative is training on the SKF Authenticate App, which allows mechanics to verify product authenticity, thereby reducing reliance on substandard and potentially unsafe alternatives.
Alagesan Thasari, Director of SKF Automotive India & Southeast Asia, said, ‘This campaign is a step forward in ensuring customer satisfaction and enhancing the skills of mechanics who play a vital role in the industry. By equipping them with the right knowledge and resources, we aim to elevate industry standards and contribute to a more sustainable and efficient aftermarket sector.’
The mobile van also serves as a platform for mechanics to engage with SKF’s extensive range of two-wheeler solutions, providing hands-on experience with high-quality components. Additionally, customers can benefit from SKF’s 15-month warranty program, helping to reduce costs and improve vehicle performance.
Aligned with SKF’s purpose—‘Together, we re-imagine rotation for a better tomorrow’—this campaign reinforces the company’s dedication to developing intelligent, clean, and sustainable solutions that positively impact both people and the planet.