Pioneer Corporation (“Pioneer”) announced that it has entered into a strategic partnership with HERE Technologies, the leading location data and technology platform to co-develop connected devices and services for two-wheelers, fleet management and micro-mobility worldwide.
This collaboration combines Pioneer’s expertise in four-wheeler infotainment solutions with HERE’s rich mapping content to expand into the two-wheeler market. By integrating the HERE SDK with Pioneer’s hardware and connected solutions the partnership will deliver seamless and intelligent solutions such as dynamic routing with real-time traffic awareness and navigation.
Together, Pioneer and HERE are creating location-based solutions tailored to the unique needs of the two-wheeler market, addressing the growing demand for connectivity, safety and convenience in motorcycles, electric scooters, e-bicycles and other emerging mobility options.
The collaboration between Pioneer and HERE will offer a range of services for:
Motorcycle / Two-wheeler manufacturers:
Integrated connected services that enhance rider experience via smart displays, instrument clusters and in-vehicle devices, including tailored offerings for electric scooters, e-bicycles, and micro-mobility vehicles.
Fleet management:
Location-based services to assist fleet operators in managing commercial two-wheelers, including real-time tracking, last-mile delivery support and Electric Vehicle (EV) transition strategies.
Insurance providers:
Solutions focused on improving rider safety and reducing accident risks through location-based insights, enabling insurance companies to offer more personalized, data-driven services to their customers.
Pioneer will lead the development and maintenance of in-vehicle devices, and the PIONEER RIDE CONNECT SDK, integrating the HERE SDK for smartphones to deliver artificial intelligence (AI)-enhanced connected services globally. HERE will provide essential location-based content and services through the HERE SDK, uniquely adapted for the two-wheeler market, and will support joint marketing and sales efforts across OEMs, fleet operators and insurers.
The jointly developed solutions will debut the Pioneer booth (LVCC, West Hall – 3528) during CES 2025 in Las Vegas, where the two companies will share their vision for the future of two-wheeler technology and connected mobility. This demonstration will provide industry stakeholders with a first look at the solutions, with plans for a full rollout by 2026.
Seiji Tanezawa, Executive Officer, Business Development & Strategic Partner Alliance, Pioneer Corporation said, “We are excited to work with HERE to create a new experience for motorcycle users. With a wealth of experience in the development of in-vehicle HMIs, we are promoting the development of services for smartphones. In 2023, we established a new R&D base in India, the largest market for motorcycles, to build a system to develop products and services in a timely manner and provide them globally. We are confident that both companies will be able to provide innovative mobility solutions in the future. “
Deon Newman, Senior Vice President and General Manager for Asia-Pacific, HERE Technologies said, “We are thrilled to partner with Pioneer to bring this innovative solution to the two-wheeler rider community. With HERE’s best-in-class location intelligence and Pioneer’s innovative user experience, we’re taking riders to a new level of connectivity and safety. This partnership represents an exciting step forward to making connected mobility accessible to riders everywhere.”