In the competitive realm of luxury automobiles, innovation and customer satisfaction are crucial for maintaining a lead. Mercedes-Benz, renowned for its trailblazing technologies, consistently delivers vehicles that meet the changing demands of its customers, focusing on safety, comfort, and convenience.
The introduction of the long-wheelbase E-Class in 2017 was a direct response to the demand for increased rear-seat comfort in chauffeur-driven vehicles, offering a seamless transition to a driver’s car for weekend use.
On the specialty of the all new LWB E-Class, Lance Bennett, Vice President-Sales and Marketing, Mercedes-Benz India, told Mobility Outlook: “What sets this model apart is that India is among the few markets to offer a right-hand-drive Long Wheelbase E-Class, while China provides a left-hand-drive variant.” Developing a right-hand-drive model for the Indian market necessitated significant customization to guarantee the fit and finish of each component., he said.
Features such as soft-closing doors and the Burmester sound system have been incorporated in response to customer expectations. Rigorous testing of the suspension and ride quality has been conducted to ensure that the vehicle upholds the luxury and performance standards synonymous with the carmaker’s reputation. Special emphasis has been placed on ground clearance, considering the conditions of Indian roads.
According to Bennett, Innovation extends beyond design. The new E-Class incorporates the latest integrated starter-generator technology within its 48-volt mild hybrid system, providing extra power boosts and notably enhancing fuel efficiency. The turbocharged 3.0-litre inline-six-cylinder engine of the E-450 variant offers enhanced performance, accelerating the vehicle from zero to 100 km/h in merely 4.5 seconds.
Bennett expanded on the importance of this advancement, emphasizing that the new LWB E-Class establishes a new standard in the luxury business sedan category. “The new E-Class stands out with its cutting-edge technology and digital intelligence, making it more sophisticated and personalized than ever. Its polished driving dynamics, combined with the high-quality, luxurious interior and the acclaimed comfort of the rear seats, establish the LWB E-Class as the premier option for discerning customers in the luxury segment.”he remarked.
Sustainability
In line with the evolving preferences of eco-aware consumers, sustainability has become a pivotal element in the design of the new E-Class, he observed. Mercedes-Benz has incorporated a variety of components crafted from resource-saving materials, encompassing both recycled and renewable raw materials. The seat foam serves as a prime example, now featuring certified recycled materials that equal the quality of conventional ones sourced from crude oil. This deliberate choice underscores the brand’s commitment to minimizing its environmental impact while maintaining its standards of luxury and performance, he emphasized.
By combining sustainability with cutting-edge innovation, Mercedes-Benz enhances the driving experience, catering to both the environmentally aware and those seeking luxury, he noted.
The global carmaker is committed to achieving a fleet of new passenger cars that will be net carbon-neutral across their entire life cycle starting from 2039. To reach this goal, the company is integrating sustainable materials into the construction of their vehicles. “From incorporating recycled fishing nets into the carpeting to utilizing recycled aluminum and steel in the vehicle’s structure, every small effort helps pave the way to a greener future. Even the black plastic parts within the car are crafted from recycled PET bottles.” Bennett mentioned.
Quality & Delivery
Bennett stated that each vehicle is subjected to thorough testing prior to customer delivery. A pre-delivery inspection and a premium handover experience at dealerships are designed to make customers feel valued from the moment they receive their car.
Mercedes-Benz is enhancing the ownership experience by expanding its service network throughout India. The aim is to position a service outlet within two hours of every household in the country, guaranteeing that customers can effortlessly maintain their vehicles without any inconvenience.
Looking to the future, the OEM is not satisfied with merely following market trends; it seeks to be a trendsetter. Introducing innovations such as a selfie camera in their vehicles is indicative of their progressive strategy. “Introducing such features to the market is a significant challenge due to stringent homologation requirements. However, the brand’s commitment to advancing technology ensures it remains at the forefront of innovation.” he mentioned.
The LWB E-Class represents more than just a vehicle; it signifies the brand’s commitment to realizing customer aspirations and continually advancing the boundaries of automotive perfection, as Bennett stated.