Mercedes-Benz India unveiled the exclusive Mercedes-AMG C 63 S E PERFORMANCE, setting a new benchmark in the luxury performance segment. This high-performance hybrid sports sedan merges state-of-the-art hybrid technology with a dynamic design, appealing to driving enthusiasts who are passionate about their vehicles.
The AMG C 63 S E PERFORMANCE marks a significant achievement in the brand’s ‘Driving Performance’ heritage. It features a 2.0-litre AMG turbocharged engine combined with an Electric Drive Unit (EDU) on the rear axle, producing an impressive 500 kW and a torque of 1,020 Nm. This vehicle can accelerate from zero to 100 km/h in a mere 3.4 seconds and offers an electric range of 13 kilometers.
The C 63 S E PERFORMANCE features notable technologies like AMG’s fully variable 4MATIC+ all-wheel drive with ‘Drift Mode’ and active rear-axle steering as standard. Its hybrid powertrain promotes optimized weight distribution, and the electrically assisted exhaust turbocharger provides quick torque response, boosting agility.
Silver Arrows Showroom
Concurrent with the vehicle launch, Mercedes-Benz has unveiled the Silver Arrows Showroom in Noida, a high-end establishment that broadens the brand’s footprint in the Delhi NCR region. The showroom stands as a testament to Mercedes-Benz’s commitment to providing an immersive and customized luxury retail experience, harmonizing digital and physical platforms to facilitate a fluid ‘omni-channel’ experience.
The showroom is designed to meet the sophisticated demands of contemporary customers, offering various consultation areas ranging from open spaces to intimate lounges. The ‘Sample Studio’ provides a space for clients to examine paint and upholstery choices in natural light, while the ‘Exclusive Lounge‘ displays the brand’s premium vehicles amidst an ambiance of luxury and sophistication. The ‘Vehicle Handover Area,’ uniquely crafted as a ‘Black Box,‘ delivers an unforgettable vehicle reception experience. Additionally, the showroom boasts a Mercedes Café, which serves coffee brewed from exotic imported beans, and features key handover machines from Stuttgart, making every delivery an event to remember..
Established in 2013, Silver Arrows has become a leading Mercedes-Benz dealership in the Delhi NCR region, boasting facilities in New Delhi, Noida, and Ghaziabad. The company has allocated more than INR 77 crore to develop 64 bays across five locations, catering to the growing demand. The addition of a new, cutting-edge 2S facility in Gurugram is set to elevate the customer experience for the burgeoning Mercedes-Benz community there.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Retail of the Future has brought about complete price transparency, eliminating hidden pricing elements, which has led to increased Residual Values and a positive customer experience. It has also removed the necessity for dealers to maintain high stock levels, thus boosting their profitability and enabling them to concentrate on improving customer service. The success of ROTF and its growing acceptance among customers have been recognized in a unique case study featured in the 18th Edition of the renowned ‘Strategic Management- Concepts and Cases’ by Pearson. We believe this case study will motivate young individuals to understand how business model innovation can significantly improve customer experience.”