Combining automotive innovation with immersive gaming experiences, Mahindra & Mahindra has partnered with KRAFTON India to introduce the Mahindra BE 6 Electric Origin SUV into BATTROUNDS MOBILE INDIA (BGMI). The BE 6, designed on Mahindra INGLO platform and powered by the MAIA system, embodies the vision of electrifying mobility with an emphasis on adventure and innovation. By integrating the BE 6 into BGMI, Mahindra seeks to engage with India growing community of-savvy gamers, offering a blend of realism and creativity.
In-game, players can unlock exclusive items inspired by the BE 6, such as Quantum and Chrono Charge Suits, a Volt Tracer Gun, and themed accessories like the Neon BE 6 Parachute and Flashvault BE 6 Backpack. Special missions will allow participants to earn unique rewards, including Mahindra Event Cr and other in-game gifts. The collaboration’s highlight, however, is the chance win an actual Mahindra BE 6 eSUV through a dedicated contest.
In addition to virtual gameplay the provides an opportunity for players to real BE6 SUV by participating in a. To enter, players must complete specific missions in the game, collect the required in items, and submit a short video showcasing the BE in BGMI on Instagram or YouTube, tagging the official accounts using campaign hashtags. Terms and conditions apply to contest, but one fortunate participant will drive away Mahindra’s latest electric marvel.