Duracell Inc. of the USA has entered into a licensing agreement with Satya Intl, permitting the company to manufacture, market, and distribute automotive, tubular, inverter, and UPS batteries, as well as a range of automotive accessories, across the Asian and African markets. The agreement signifies a substantial expansion of Duracell’s presence in the automotive power sector while enhancing Satya Intl’s portfolio in battery and power solutions. The new product range will be launched in mid-February 2025 and made available through distribution channels starting April 2025.
Satya International will now introduce Duracell-branded lead-acid, tubular, inverter, and UPS batteries to consumers across multiple countries. In addition to the battery range, the company will also offer automotive accessories, including battery chargers, maintainers, and jump starters, catering to the growing demand in the sector. The licensing agreement is expected to enhance Satya International’s market position by leveraging Duracell’s reputation for quality and reliability in battery technology.
The licensing agreement grants Satya Intl the rights to distribute Duracell-branded automotive and power products across a vast number of countries. In Asia and in Africa selectively the company will distribute.